Strategies decisions can be tough to make, especially in a time of limited resources, but communicating those decisions is often a tougher challenge. One of the most common communication mistakes leaders make is to assume their audience won't grasps the complex reasoning behind a decision. Instead of presuming people won't understand, find ways to explain the details, even to those who may not have the same organizational or financial sophistication as you.
If your people don't understand, your job is to find a way to explain it to them. All employees deserve to know where the company is headed and the rational behind key decisions. They will be happier and more productive when they are clued into and on board with the company strategy.
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